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Rand Show Adds Sports Expo For 2018

The organisers of Rand Show 2018 will launch the Sports Expo at next year’s Rand Show.

As a one of a kind event aimed at families, athletes, fitness fanatics, and professional and amateur sports lovers, the Sports Expo @ Rand Show will provide exhibitors of sports brands, equipment and gear with an excellent opportunity to introduce new products and services to consumers, while reaching a broad profile of show visitors.

“There is no other consumer-targeted expo in the South African live events landscape that provides a comprehensive marketing platform for sports sponsors, retailers, importers, distributors, and manufacturers of sports equipment and gear at one single event,” says Craig Newman, CEO of Johannesburg Expo Centre. “The Sports Expo @ Rand Show provides exhibitors with a valuable platform to attract new customers and make new converts,” says Newman.

The Sports Expo @ Rand Show will be highly interactive platform with a showcase of exciting brand activations, so there’s no such thing as watching from the side-lines. Rand Show visitors will be able to get involved with fitness classes, test their sporting skills, try out new sporting gear, enter competitions and be inspired by fitness celebrities and athletes and gain free nutritional tips.

Entering its 124th year, Rand Show is the largest consumer exhibition in South Africa today. Rand Show 2018 is set to get underway from Friday 30 March to Sunday 8 April at the Johannesburg Expo Centre in Nasrec. Annually, the Rand Show welcomes an audience of over 200,000 visitors with 70% of these comprising young families in the mid- to upper-income brackets.

Author: Pedro van Gaalen


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