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First FIBO Business Summit Africa a Success

The inaugural FIBO Africa – a new platform for SA fitness, health and wellness sector – saw fitness, health and wellness industry stakeholders converged at Emperors Palace in Johannesburg in November 2017 for the FIBO Business Summit Africa, brought to South Africa for the first time by Reed Exhibitions.

The launch event, staged in partnership with EuropeActive and FIBO Deutschland, is aligned with FIBO international, the world’s leading international event for fitness, wellness and health.

Trend tracking

Eight leading international fitness and health experts and two local experts presented over two days on the trends and topical issues around the fast-growing business of fitness, health and wellness; covering subjects such as fitness trends and opportunities for Africa, building a successful fitness business, engaging the younger generation and the future of personal training.

Among the themes to emerge at the event were the changing face of fitness, with Kristian Gotsch, Client Services Director EMEA, at sports marketing agency InsideTwoCircles, noting that the traditional fitness centre will have to undergo dramatic change. “Data gives fitness centres unique possibilities to build long-term relationships with their members,” he said.

Product showcase

In addition, leading industry suppliers showcased the latest equipment, products and technology; and several free workshops and demonstrations were open to the industry.

Reed Exhibitions MD Carol Weaving reports that the inaugural event hit the mark in terms of content and focus, and says plans are underway to expand the summit and expo in 2018 with an enhanced consumer component.

“We are very pleased with the launch of the summit and response from delegates, exhibitors and visitors. The international speakers delivered great content that is particularly relevant to the South African market and going forward we look forward to working with the industry and growing relationships.  In 2018 we will be adding a consumer element to the show with sports experiences and a dedicated trade day,” she says.

FIBO 2018 will be staged at the Ticketpro Dome in Northriding from 27 – 30 September, 2018.


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