By Liza Mijburgh
The Franchise Association of South Africa’s Franchise Awards for Excellence in Franchising, sponsored by Sanlam and held as part of their annual Franchise Business Festival, honoured those franchise brands that have bucked the negative trends to show resilience and growth in these trying times.
Commenting on the finalists and winners in the categories, Franchisor of the Year, Franchisee of the Year, Newcomer Franchisor of the Year, Franchisor: Leading Developer of Emerging Entrepreneur, Job Creator of the Year, Brand Builder of the year and Field Service Consultant of the Year – Tony Da Fonseca, FASA’s Chairman for 2017/8 and MD of the OBC Group, believes that the industry’s saving grace is the fact that, by its very nature, franchising is entrepreneurial, flexible and forward-thinking. “Despite the on-going recession that is impacting heavily on small businesses, the franchise sector continues to be resilient and offers its franchisees a better chance of surviving the ups and downs – largely due to the strong business format and support system inherent in franchising.”
Following on from sponsoring the FASA Surveys, Sanlam decided to sponsor the FASA Awards to give recognition to business owners for their efforts to grow the economy and for providing much needed jobs. The FASA Awards, according to Vera Valasis, the Franchise Association’s Executive Director are the industry’s way of acknowledging the franchisors and franchisees that are still climbing the ladder of franchise success and who aspire to reach the heights of the icons in the industry and who serve as examples to those that are still growing their brands.
Newcomer Franchisor of the Year winner Body20 Studio is testament to the growth in the health & body culture sector in franchising, which, according to FASA’s recent franchise survey, makes up 5% of the franchise pie. Body20 helps time-strapped people get the equivalent of 5 conventional weight-training sessions in just 20 minutes with their innovative EMS fitness system.
Body20 is a franchise fitness operation with studios in most South African provinces. With the help of our well-trained staff, our cutting-edge EMS equipment, and a personalised programme tailored especially for you, your dreams of building the ideal body quickly become a reality.