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Beat Bolt

‘Beat Bolt’ at the FNB Joburg 10K CityRun

The second annual FNB Joburg 10K CityRun will boast an exciting #ForeverFaster PUMA ‘Beat Bolt’ on-route competition that is guaranteed to yield impressive 100m sprint times on Sunday, 24 September 2017.

Following the sprint legend’s final competitive race at the IAAF Athletics World Champs, the ‘Beat Bolt’ activation allows for city runners to experience the 100m dash as Bolt would do in a competitive setting and ultimately earn you bragging rights for being Forever Faster.

“Puma’s ‘Beat Bolt’ competition was the source of much excitement at the FNB Cape Town 12 OneRun earlier this year,” says Brett Bellinger, Marketing Director of Puma South Africa. “We can’t wait to share this excitement with Joburg runners. The competition is a fun way to generate additional hype on route while encouraging both runner and spectator interaction. Being a ‘Beat Bolt’ competition, speed is a prerequisite. The activation will be a #ForeverFaster 100m sprint that will be timed. The runner (male and female) to clock the fastest time over 100m will take home a Puma shopping voucher to the value of R10,000. We’d like to challenge all entrants to #BeatBolt on Heritage Day.”

PUMA’s ‘Beat Bolt’ activation will be in the region of the 8,6km mark in Ameshoff Street. A commentator will be stationed 50m ahead of the activation to motivate runners to make this the fastest 100m of their lives. All runners will be notified of their 100m sprint times via SMS after the race.

Participants who secure the following sprint times will qualify for discount vouchers in Puma stores:

  • Under 15 seconds for 100m: 30% discount off a purchase

  • Under 20 seconds for 100m: 20% discount off a purchase

  • Under 25 seconds for 100m: 15% discount off a purchase

For more information on the FNB Joburg 10K CityRun, email entries@joburg10k.com or visit www.joburg10k.com

Author: Pedro van Gaalen


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